The Mini-Wheat complex

I’ve always had this. Forever. As long as I can remember. What is it you may ask? I always hesitate between showing people my nutritious side or my frosted side. Because I’m both and I like both.

Being nutritious
It’s always been my dearest mantra: having something to say and communicating things that matter to other people. In order to do it, I collect a lot of information, analyze it, digest it and try to discover a new angle that no one else has seen. Or I come up with an unexpected conclusion. Often the kind of things that are simple but that no one thought of.

I also like to schematize information. Really. Of course it’s been part of my job as an art director to go to the essence of a message and keep just what’s important in order to understand. But it helps to make things clear. That’s also part of me: I can’t make things very complicated. The truth is I can, if I make an effort to complicate them, but my instinctive way of thinking about things, concepts, or ideas is to make them in a very simple, direct and efficient way (think of the title of this blogpost for instance). But I have no merit except that I was born like that and that I worked hard to develop it.

Being frosted
I like to have fun. We all like to. But why in the world do some people do everything they can to sound boring? Why do they do everything they can to deliver information without any passion? Some scientists for example. It’s like all the passion they’ve put into their research was gone. Or they used all the passion they have on the research so there is none left for communicating it. I read a part of the theory of relativity when I was 12 or 13. I saw the book in my school’s library and as Einstein was one of my idols as a teenager, I decided to have a look at what it was. I didn’t understand it all and there was a lot of nerdy scientist slang in that book. But you could still feel the man’s passion in it. There were no farts in there because you don’t make fun with science, but I remember it as a pleasant thing to read.

Once you understand that making jokes, even stupid ones, doesn’t keep you from being relevant you’re a winner! Because it’s been proven that associating laughter and fun with information helps you to remember that information. It was a fabulous performer that taught me the history of art. It could sound boring to you, but it really was the best course I took at college. The man always had a fun story, an anecdote about a style of art or an artist he was presenting to us. He even dressed up as a Roman to teach that period of history or jumped on the table to show us what type of pose a “contraposto” was. Even today, I remember what a contraposto is. But don’t ask me about the books I read at the same time for my philosophy class because they’ve long been forgotten.

So?
Do I really hesitate between my nutritious side and my frosted side? No. I have too much fun creating content that can be both. Because information and relevancy don’t need to be boring to be useful or considered as valuable. Nobody wants to live in a world of bullet-points, pie-charts and boring-ness. Go check out one of the conferences I made for PodCamp Montréal, you’ll see what I mean.

Are you a mini-wheat yourself?


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